Your Customers Will Be Sold on a Custom Light Box

One of the questions we are often asked here at Innov8 is ‘why do I need a lightbox for my marketing and promotions?’. If you have strong graphics and a strong message, why do you need to go the extra mile and light up your posters or promotional stands?

The simple answer is that you need to do everything you can to make your messages stand out from the crowd and break through all the other noise that you’re competing with. And when we say noise, we mean noise…

Custom light boxes stand out from the crowd

It’s estimated that we see up to 10,000 marketing messages or advertisements every single day. They are everywhere. They’re on TV and on the web, they’re on billboards, stations and bus stops as you travel to work, they’re hidden in your social media and appear in the sidebars of almost every website you look at.

To compete with that much noise, you need all the help you can get. And that’s just the beginning…

Custom light boxes get their attention

Because we are constantly bombarded with marketing messages, we have become more immune to them. This means that not only are you competing with up to 10,000 other marketing messages, but you only have a small chance that your message will even be noticed.

Research by the University of Nebraska found that despite the constant bombardment, the average person is only aware of seeing around 98 marketing messages per day. That’s as little as 1% of the total. To make matters worse, a survey by Provoke Insights found that of the relatively little advertising that people do recall seeing, they only recall around 10% of what those adverts said.

Just think about that for a moment. We are bombarded by up to 10,000 marketing messages from all sides, every day, yet we only ‘see’ around 1% of them and we only remember the message from 10% of those we see. That means you have a 0.1% chance of having your marketing message seen and remembered. 

Now you see why you need a custom light box to help you get your message home to your potential customers!

Custom light boxes will give you the edge

As humans, we are drawn to the light instinctively, which means that a custom light box carrying your marketing messages will always attract more attention than a plain old printed poster. And with Innov8, you can choose from hundreds of different options to light up your marketing, raise brand awareness and increase sales.

From Lumin8 custom light box displays to Elev8 hanging light boxes, we have a wide range of bold and bright solutions to boost your business. You can create the perfect promotional space with everything from full height modular light box walls to light boxes that double as seats, counters and more. 

We can provide custom light box solutions for exhibitions, shopping centre promotions, conferences and outdoor events. We can switch your customers on to your messages and marketing with eye catching innovations like the Lumin8 Big – the largest custom light box available in the UK, or the Lumin8 Air that inflates in seconds to make an instant impact.

Your customers may be exposed to around 10,000 marketing messages every day, but at Innov8, we have over 10,000 products in our range to help you fight back and break through all that noise. Get in touch today to see how Innov8 can help you to be one of that 0.1% whose marketing messages not only get through, but get remembered too.