What Are the Best Displays for Trade Shows? Comparing Styles
Nov
You’ve chosen your trade show, you’ve booked your stand and you’ve scheduled a keen team to man it. All that’s left now is to design your display to make the highest possible impact and encourage maximum engagement, so that you get the best possible return on your investment.
But with so many different displays for trade shows available, how do you choose the best style for your stand? Do you go for practical, scalable modular units, or invest in eye-catching light box exhibition stands? Or do you do things a little differently with inflatable displays for trade shows?
Each style has its benefits, but which is the right choice for you? In this article, we’ll compare modular, lightbox and inflatable displays for trade shows in terms of visual impact, portability and versatility, to help you make the most cost-effective and business-boosting choice for your stands, both now and in the future.
Visual Impact & Brand Presence: Displays That Demand Attention
Visual impact is essential when you have a stand in a busy exhibition hall, surrounded by dozens of your direct competitors. You only have a few seconds to capture potential customers’ attention as they walk by, so you have to make your first impression last.
Here is how the different Innov8 Displays can help your stand to stand out from the crowd:
- Modular Displays: The Professional & Adaptable Choice
Modular displays like the Fabric8 range, can create impact by fitting perfectly into any space. They can be as simple, or as complex as you need, including incorporating AV screens and other event equipment. Low cost and scalable, they keep performing time and time again.
- Lightbox Displays: The Unmissable Glow
The built-in, energy efficient lighting of the Lumin8 lightbox range makes displays for trade shows shine out and hard to ignore, even from across the exhibition floor. Available in Lumin8 Big sizes up to 3m tall and 6m wide, or Lumin8 Infinity modular for full flexibility.
- Inflatable Displays: The Unique & Engaging Option
From counters, towers and walls, to event tent structures, inflatable displays for trade shows can bring a breath of fresh air to any exhibition, offering unique styles that really stand out. Fully printed, fun and flexible they redefine the standard stand.
Other considerations
Of course, there’s more to choosing displays for trade shows than just visual impact. There are other factors to take into account that can influence your decision on which style of stand to invest in:
- Portability – all Innov8 displays for trade shows are designed to pack down into our award-winning carry cases for easy portability.
- Ease of Set-Up – modular and lightbox stands can be constructed in minutes with no special tools required. Inflatable stands can be set up even more quickly and easily.
- Versatility – when it comes to shape and size, modular stands give the greatest level of flexibility, with lightbox displays and inflatable displays a little less adaptable.
- Reusability – All Innovate displays are built to last, so you can use them for all your exhibitions, year after year. Modular and lightbox displays for trade shows are designed to enable you to change the over graphics easily and affordably. Some inflatables are printed, while others have a changeable outer skin.
Displays for Trade Shows At A Glance
Choose modular displays – for the greatest flexibility if you attend lots of different styles and sizes of shows and exhibitions through the year.
Choose lightbox displays – for the greatest impact if you are attending major exhibitions and competing with the big-budget, blue-chip brands.
Choose inflatable displays – if you want something different that stands out from the stand’s look. Inflatables are an excellent choice for outdoor activities.
Frequently Asked Questions
Q: What is the easiest trade show display to set up?
A: Inflatable exhibition stands are the simplest to erect, inflating in as little as 60 seconds. Other Innov8 stand styles can also be erected quickly with no special skills or tools required. They simply slot together and are secured with wingnuts.
Q: Are lightbox displays worth the extra cost?
A: Yes. For maximum impact in a crowded exhibition hall, the extra attraction of a fully lit stand can make a significant difference to visitor numbers and engagement.
Q: Can I reuse my modular display for a smaller booth space?
A: Yes. The benefit of modular stands is that they can adapt easily to any size or shape of exhibition space, using fewer elements to create stands in smaller spaces, while retaining the professional look of your stand and maintaining consistency of your brand.
Q: How do I transport my trade show display?
A: All Innov8 Displays equipment is designed to pack down into easily transportable bags of wheeled cases for easy transport. Our carry cases have won awards for their practicality and ease of use.
Find the best displays for trade shows for you
Here at Innov8 Displays, we know how overwhelming the choice can be. That’s why our friendly team are always on hand to offer free advice on your displays for trade shows and exhibitions.
We’ve helped thousands of customers make a real impact at hundreds of shows, and we can help your business to do the same, so feel free to call us anytime. There’s no such thing as a silly question and we’ll be happy to help in any way we can.