How to Design Displays for Trade Shows That Attract Visitors

If you’ve ever been to big promotional event or exhibition, you’ll know that there’s a wide variety of ways to design displays for trade shows. Finding the right one for your business can mean the difference between achieving your goals and just making up the numbers, between getting a good return on your investment and wasting your money just to be there.

The problem is that trade shows often have hundreds of exhibitors and thousands of visitors. You’ll be up against all your main competitors, all vying for the attention of the same potential clients. What’s more, those potential clients will have seen lots of different stands, all trying to achieve the same thing in different ways. Standing out in this situation can be a real challenge.

So how do you design displays for trade shows that are cost-effective, engaging and deliver the results that you want? How do you make your stand stand out from the rest and draw the crowds? In this article, we’ll show you what you need to consider, and how Innov8 Displays can help you get the best from your stand and your budget

Laying the Foundation: Strategy Before Design

The secret to success with displays for trade shows starts long before the show itself. It begins with establishing why you’re attending in the first place. After all, if you don’t have a clear idea of your goals, then you have no chance of achieving them. Here are a few things to think about before you start:

• Why are you there? – there’s no point in just turning up because everyone else is. You need to have a clear goal and design your stand to match. If you’re launching a product, you’ll need displays and demonstrations. If you’re collecting leads, then you’ll need data capture desks and equipment.
• Who are you talking to? – identifying your potential customers allows you to design displays for trade shows that will appeal to this audience in terms of age, style and interests.
• What do they want? – you can’t design a stand that shows how you can satisfy your customers’ needs, if you don’t know exactly what those needs are. Be clear in knowing what their problems are and position your company as the obvious solution.
• What can you do for them? – be clear about what you have to offer. It’s not about your company or your brand; it’s about what you can do for your visitors.

Spending a little time working out exactly what you want to achieve, who your potential customers are and what you can do for them, can save a lot of wasted time and money, and help to make any event so much more successful for your company.

How To Achieve Your Trade Show Goals

Once you have a clear idea of why you’re there and what you want to achieve, there’s a number of ways you can fine tune your displays for trade shows to help you reach those goals. These include:

• Bright, bold graphics – Innov8 designs can brand all elements of your exhibition stand with crisp, vibrant graphics. From the stand structure to desks and seating
• Clear messaging – in a busy exhibition hall, you have just a few seconds to capture their attention and communicate your message, so make those seconds count.
• Welcoming layout – if your stand is too cramped and crowded, or to large and overwhelming, it can easily put people off. Check out Innov8 exhibition furniture for ideas and inspiration to make the most of your space
• Light the way – Lumin8 displays catch the eye with warm, evenly lit panels and graphics that shine out in even the busiest exhibition halls.
• Add interaction – Innov8 designs for trade shows can include a wide range of interactive ways to engage your audience, including stands that accommodate AV technology 

Frequently Asked Questions

Q: What makes a good trade show booth?

A: Good designs for trade shows are the ones that are focused on a specific goal and which coordinate every element to achieve it. 

Q: How can I make my small 10×10 booth stand out?

A: There are lots of ways to make a small stand stand out, including bright, bold graphics, lighting, furnishings and interactive elements. For small stands, use elements that make the most of the vertical height, such as Lumin8 X-totems, to avoid overcrowding your stand, as well as multi-use elements like podiums and counters.

Q: What should I put on my trade show banner?

A: Trade show banners should be clear, concise and compelling, as you only have a few seconds to communicate your message and catch the attention of passing visitors.

Q: How do you attract people to your booth at a trade show?

A: A good way to attract visitors is to use pre-show promotion to advise potential customers that you’ll be at the show and where they can find your stand. If possible, include a special offer or a coupon for a free gift to encourage them to seek you out.

Create show-stopping displays for trade shows 

Exhibitions are too costly to waste the opportunity, so you need to make sure your displays for trade shows stop the show. And with a little help from Innov8 Displays you can do just that. Our friendly team have lots of experience and they’re always happy to help with free advice and ideas. Call us now and make your next show a real success.