Hanging Banners to Get Your Client Interest Looking Up
Sep
Have you ever wondered why the ads on the London Underground are so high up on the carriage wall? Have you noticed how the huge billboards along the roadside, and the spectacular illuminated displays in places like New York’s Times Square or London’s Piccadilly Circus, are so far above eye level?
In some ways, the answer is obvious: these ads need to be high to be seen amongst all the stuff going on at eye level, from fellow tube passengers to busy city centre crowds. However, there is also some fascinating psychology behind looking up, and the effect that it can have on our brains.
Look up, feel good
There have been a lot of psychological studies into how our brains work when looking up or down. A raised gaze has been found to enhance feelings of calm and perspective, especially when the view at eye level is chaotic – just like it is at a busy exhibition where dozens of different companies are vying for your attention.
Neuroscientist Fred Previc, quoted in Psychology Today, says that humans have a secondary visual system which is dedicated to this ‘extra-personal space’ and which processes information in a different way. Researchers in Auckland, New Zealand also found that gaze direction plays a significant role in cognition and behaviour. Their paper, ‘Things are Looking Up: The Effect of Eye Gaze Direction on Mood’, describes how ‘gazing downward leads to worse mood and lower feelings of power.’ Not exactly the state of mind you want your potential customers to be in at an exhibition.
Above eye-level marketing works
Many leading advertising experts understand the power of above eye-level marketing. Pearl Media states that ‘eye-level and overhead ads are optimal when it comes to ensuring that your goods and services are going to be marketed to as many people as possible’.
TMH Media agree, finding that over 27% of tube travellers engaged with those high advertisements inside the carriage. With an estimated 3.7million Tube journeys taken every day, that’s impressive exposure for any brand or marketing message.
Whether those passengers are looking up because it stimulates their brains, as the psychologists claim, or they are simply looking up because they are trying to avoid eye contact with other travellers, doesn’t really matter. Whatever the reason, above eye level marketing has been found to be incredibly powerful, and with the help of Innov8 Displays’ hanging banners, you can lift your brand above the rest simply and cost-effectively.
Hanging Banners from Innov8 Displays
Innov8 Displays have a choice of two styles of hanging banners to raise your company’s profile, both physically and psychologically.
- Choose the Elev8 Suspended Blimp, available in a range of styles and shapes to suit any exhibition space, in-store promotion or showroom. Viewable from any angle, even directly below, thanks to the base print panel, they make your stand stand out from across the room.
- Alternatively, for even greater impact, choose an Elev8 Suspended Lightbox, adding unmissable LED lighting to make your brand graphics and marketing messages more vivid and visually appealing than ever.
To see how easily and affordably you can get your customers looking up with hanging banners, look up Innov8 Displays online today or chat to our friendly team. Just like our self-build exhibition stands and light box displays, hanging banners can be ordered online in just a few simple steps and delivered to your door fast, and we’re always happy to help with free advice to help you get the most from your order.
For high visibility, high customer engagement and high returns on your investment, reach higher with Innov8 Displays’ hanging banners. Get in touch today to find out more.