Exhibition Furniture Essentials for a Professional Stand

Naturally, your first priority when designing an exhibition stand is the messaging. After all, that’s why you’re exhibiting in the first place, to get your message across to potential customers.

All too often, the furnishing of exhibition stands takes second place to the messaging, but in many ways, it is just as important. With just a few seconds to catch the eye and pique their interest, exhibition furniture is a vital visual element of your stand. And once guests have joined you, exhibition furniture can shape their experience in so many ways.

In this article, we’ll take an in-depth look at the role of exhibition furniture and some of the essentials that you have to have as part of your stand.

Why Your Choice of Exhibition Stand Furniture is Crucial for Success

Your choice of exhibition furniture will have both a practical and a psychological impact on potential visitors. The exhibition furniture you choose, and the way you use it, can affect:

• First impressions – first impressions are incredibly important at crowded exhibitions and trade fairs, especially when your direct competitors are on the stand next door. If your stand looks interesting and engaging, visitors are more likely to stop. The same is true if your stand looks comfortable. 
• Functionality and flow – at best, you’ll only have a few minutes with each visitor, so you need to make the most of that time. Exhibition furniture can be used to guide them through your stand on a pre-planned customer journey, creating breakout areas for those crucial one-to-one connections.
• Visitor comfort – exhibitions are exhausting, and most attendees will have been on their feet for a long time. Something as simple as seating can be all it takes to encourage passers-by to stop at your stand.

The Must-Have Checklist: Your Core Exhibition Furniture Essentials 

Creating an attractive and engaging stand is not as hard as you might think. You just have to consider four essential areas: 

• The Professional Welcome: Branded Counters & Reception Podiums – branded counters from Innov8 Displays help you professionally greet visitors, even if they’re just stopping to pick up a leaflet. Innov8 offers lit reception desks, inflatable podiums and eye-catching wrap around desks, with integrated storage for all the marketing collateral you need.
• Comfortable Engagement: Strategic Exhibition Seating – if you want your visitors to stay awhile, then you need to provide seating. This gives your guests a much-needed rest and gives your team the chance to chat and make new contacts and connections.
• Dynamic Displays: Tables, Plinths, and Shelving – in a crowded exhibition hall, it’s the original and unusual stands that will stand out. As our name suggests, Innov8 Displays have a wide range of innovative ways to display products, brochures and even corporate films on your stand.
• The Supporting Cast: Essential Functional Furniture – functional furniture will make the job of your event team so much simpler. Consider lockable cupboards for security, tablet stands for data capture and stools, so your team aren’t standing all day long.
• Bringing It All Together: Tips for a Cohesive Stand Design  – by choosing your exhibition furniture from Innov8, you can be sure of a consistent, professional, fully branded look across all elements of your exhibition furniture. Our professional printing captures your exact corporate colours and ensures consistent use of your logo, typeface and other branding elements. This creates a complete and coherent look that will compete with even the biggest brands.

Frequently Asked Questions About Exhibition Furniture

Q: What furniture do I need for a small stand?

A: With a small stand, you need to make the most of the space with multi-function exhibition furniture, such as a combined reception and literature stand. Consider the flow of your stand between visitors and staff, and avoid large or bulky furniture items that block that flow.  

Q: Should I rent or buy trade show furniture?

A: It depends on how often you plan to exhibit. If you only attend a show one a year, renting may be more cost-effective, but for regular exhibitors, buying is usually the best option. With Innov8 stands and exhibition furniture, you can refresh your existing assets regularly with new covers for a fraction of the cost of new.

Q: What is the most important piece of exhibition furniture?

A: The reception counter is by far the most important piece of exhibition furniture, as it is your first opportunity to attract and interact with your visitors. Innov8 can supply reception counters in a wide range of sizes for all kinds of stands.

Q: Where can I get advice about exhibition furniture?

A: Innov8 offers free advice for both new and existing customers to help you choose the most appropriate and cost-effective exhibition furniture. We’re always happy to help, so give us a call on 01733 306308.

Furnish your stand for maximum impact and real results

Exhibition stand hire is not cheap, so make sure you get the best return on your investment with impactful, practical exhibition furniture from Innov8 Displays. Talk to our team about your event and your aspirations today and get free, friendly advice on furnishing your stand with style.