Choosing Exhibition Furniture for Small vs Large Stands
Nov
While Innov8 Designs can help you create the perfect stand set up, there’s much more to a successful exhibition stand that just the structure. Many exhibitors overlook the idea of furnishing their stand, but the right exhibition furniture can make all the difference, increasing visitor numbers, extending engagement and giving your team the time they need to close the sale.
That’s why Innov8 offers a range of exhibition furniture to complement our stand designs, with everything from tables and chairs to inflatable seating, from reception desks to casual chill out areas.
In this article, we’ll look at why exhibition furniture is so important to maximise your impact at any trade show. We’ll also explain some of the things you need to consider when choosing exhibition furniture for small or large stands, to make your stand stand out, and increase your return on investment.
Why Is Trade Show Furniture Important?
Think about your potential customers, walking round and round a vast exhibition hall, where most of the stands expect you to do just that – stand, while the sales team talk to you. When you see it from that perspective, it’s easy to see the appeal of exhibition furniture.
People will be drawn to a stand where they can take a break, even if it is just for a few minutes, which means longer stays and more opportunities for your team. And that’s just the start; there are lots of other benefits to choosing the right exhibition furniture, including:
- Branding opportunities – the right furniture, with the right colours and style, can set the tone of your stand from the start. Innov8 exhibition furniture can be branded to match the rest of your stand, and your overall corporate image, creating a consistent look that has real and recognisable visual appeal.
- Functionality and flow – even on smaller stands, you can use exhibition furniture to guide the customer journey, creating zones, increasing dwell time and putting potential customers exactly where you want them.
- Soft brand benefits – showing that you are a brand that cares for its customers has a subtle, but important impact. If you show that you care about them before they even become customers, this creates a positive, subconscious idea of your brand that goes way beyond a clever slogan or marketing message.
Furnishing Small Exhibition Stands: Maximum Impact in the Minimum Space
You might think that exhibition furniture simply isn’t a factor for smaller stands, but if anything, it’s more important than ever. The right exhibition furniture can help you make the most of every square foot, without making your stand look so busy and crowded that it puts people off.
Smaller stands are best kept open plan, with multi-functional exhibition furniture such as counters and stools.
From fully branded counters and information desks to private meeting pods, from Lumin8 light-up totems that maximise vertical displays, to space-saving monitor stands, our expert team will help you bring even the smallest stand to life in a way that attracts visitors and generates interaction.
Furnishing Large Exhibition Stands: Creating Zones and Experiences
While you may not have the same restrictions on space, furnishing a large stand needs to be considered just as carefully to get the most out of the space.
Large, open plan stands can be intimidating, and visitors may not know where to start. That’s why larger stands need to use exhibition furniture to create distinct zones that are more accessible and welcoming.
Exhibition furniture for larger stands can help to shape customer visits, telling your brand story and presenting key messages. This will deliver potential customers to your waiting team in a more knowledgeable and receptive frame of mind.
Original and unusual exhibition furniture creates a central focal point on larger stands, from which visitors can be directed to dedicated break-out areas, knowledge zones and product testing and tasting areas as suits their needs. This enhances the visitor experience, extending dwell time and generating sales opportunities.
Frequently Asked Questions
Q: What is the most essential furniture for any trade show stand?
A: First impressions last, so it’s crucial that your stand communicates your brand immediately and clearly. This is best achieved with a branded reception desk or counter placed either at the stand entrance or centrally for larger stands.
Q: How can I make my small exhibition stand look more professional?
A: Consistent, professional branding is essential for even the smallest exhibition stands. All Innov8 exhibition furniture and stand structures can be custom printed with pin-sharp graphics to create a consistent and professional look.
Q: Should I rent or buy my exhibition furniture?
A: For a one-off event, you may be better off hiring what you need. However, if you plan to attend a number of trade shows, then outright purchase is a good investment, especially with the flexibility of Innov8 modular exhibition systems.
Q: What furniture attracts visitors to a stand?
A: Original and unusual exhibition furniture, such as curved desks, inflatable furniture and casual seating will always draw the crowds.
Find the Perfect Furniture for Your Next Exhibition
Whatever the size of your stand, you can make a big impact with the right exhibition furniture. That’s why it pays to get free friendly advice from the experts at Innov8. Call us now for all the insight and ideas that we’ve learned from supporting thousands of companies at hundreds of events.