Benefits of a Modular Exhibition System for Growing Brands

Exhibitions and trade shows are a big part of marketing for any brand. But if you’re a new and growing company, looking to make an impact in an established market, they’re more important than ever.

But how do you compete with larger, rival companies, with bigger marketing budgets, when you’re still growing and every penny counts? How can you ‘fake it ‘til you make it’ amongst the bigger brands, without breaking the bank?

Modular exhibition systems, such as Lumin8 from Innov8 Displays, will help you to level the playing field and compete, on equal terms, with the very best. Whatever the trade show, whatever the space, modular exhibition systems deliver impact and engagement in a flexible, scalable way that delivers maximum return on your investment.

In this article, we’ll look at the benefits of modular exhibition stands for growing brands and show you how Innov8 Displays can help your business to grow.

What is a modular exhibition system?

As the name suggests, a modular exhibition system comes as individual components, or modules, that can be linked together to fit any shape or size of space. This means that you can match the requirements of every event, just like a bespoke stand. However, unlike bespoke stands, you can use a modular display time and time again, even in widely different venues, making significant savings.

The benefits of modular exhibition stands

As your business starts to grow, you need to be as visible as possible, announcing your arrival in the market and letting potential customers know who you are and what you can offer them. That means being seen at every possible opportunity, including trade shows, exhibitions and conferences, outdoor events, sales activations and promotions. 

Let’s take a look at how a modular exhibition system can help you achieve this level of activity without having to reinvent the wheel and face a fresh bill every time:

• Unmatched Flexibility for Any Event – every show is different, with unique stand sizes and hall layouts aimed at different markets and opportunities. With a modular exhibition system, you can add or remove elements to create the perfect set up every time. 
• Cost-Effective to Maximise Your Trade Show ROI – a modular exhibition system may cost around the same as a bespoke stand, but you’ll only have to pay that cost once. Instead of getting a new stand built for each new show, you can simply adapt what you already have.
• Easy to Set Up – Innov8 modular exhibition systems are designed to fit together quickly and easily on site, so there’s no need for expert assembly or extended set up time. This cuts staff costs and helps you make the most of every minute of the show.
• Simple to store and transport – because these systems are modular, they pack up easily into our bespoke storage cases and will fit into most cars or small vans, so even the smallest of teams can compete with the biggest of brands.
• A Consistent, Professional Image – by partnering with Innov8 to create your modular exhibition system, you can ensure that your trade show presence is consistent, polished and professional every time, building the brand recognition you need to grow your business.
• Meet your Sustainability Goals – even at the start of your business journey, sustainability is important. Unlike bespoke stand designs, modular exhibition systems from Innov8 can be used time and time again, preserving raw materials and cutting waste to landfill.

As you can see, modular exhibition systems make practical and financial sense for any company, but they can make a particular difference when you’re first starting out and need all the help you can get. 

Modular exhibition systems from Innov8 Displays

Innov8 offers a huge range of modular components across a choice of styles, including Fabric8, Waveline and Clever Frame.

Frequently Asked Questions

Q: What is the difference between a modular and a custom exhibition stand?

A: A Custom stand is built for a specific stand at a specific event and cannot be resized or adapted. A modular stand comes as a number of components that can be assembled in different configurations for different stands sizes and venues. 

Q: How much do modular exhibition systems cost? 

A: The initial cost may be similar to a bespoke stand, however you only have to pay for it once and can use it again and again. Modular exhibition systems are also scalable, so you can add to them as your business, and your marketing budget, grows, making them ideal for start-ups and growing companies.

Q: Can our own team set up a modular display?

A: Yes. All Innov8 exhibition displays are designed to be set up by your own team, with no specialist skills or tools needed. Components slot together and are secured by wing nuts, so you don’t even need a spanner.

Q: Can I update a modular stand for a new product launch? 

A: Yes, Innov8 displays are created with interchangeable stretch fabric covers that can be updated whenever your marketing messages change. This means that one modular system can cover a variety of different purposes, further cutting your costs.

The Strategic Choice for Your Brand’s Future

With the right marketing, to the right audience, in the right places, your business can truly compete with even the biggest brands. To find out how we can support your growing business, without growing your marketing budget out of control, get in touch with the team at Innov8 Displays today. We’ll show you how easily you can put together a modular exhibition system that helps your business to grow, and grows with it.