7 Ways to Increase Footfall with Displays for Trade Shows
Dec
Countless studies have shown that you only have around three seconds to capture the attention of someone before they move on. And at a busy trade show, where everyone is competing for the same attention, from the same people, the ‘three-second rule’ has never been more important.
So how do you make the most of those critical three seconds, and how do you maximise your chances of turning that three-second glance into a longer and more productive engagement?
In this article, we’ll take a look at seven proven ways that Innov8 Displays can help you to make displays for trade shows more attractive, more engaging and ultimately more effective at capturing the passing crowds. Follow these simple steps, and you’ll significantly increase your footfall, boost your sales opportunities and get a much better return on your investment.
Why displays for trade shows are your no.1 tool for attracting visitors
In many ways, trade shows are a double-edged sword. On the one hand, they present the opportunity to put your company in front of hundreds, perhaps even thousands, of potential customers in just one or two days. On the other hand, they often pitch you into direct competition with rival companies, all offering similar products and services, in the same hall, and all trying to impress and engage the same customers.
In such an intense and competitive environment, your displays for trade shows have to be at their very best if you want to have any chance of standing out from the crowd. That’s why it pays to have the expert team from Innov8 Displays behind you.
Seven proven displays for trade shows
Innov8 Displays have been serving the exhibition industry for many years, and we know what works when it comes to displays for trade shows. Here are our top seven recommendations for your trade show stand designs, and how Innov8 can help you to achieve them:
- Striking Graphics and a Clear Message – clear and concise messaging is essential so that your visitors know exactly what it is that you’re offering. Remember to keep it customer-focused; don’t just talk about your company, talk about what’s in it for them. Innov8 provides crisp, clear, colourful printing to make your message stand out.
- Strategic Use of Light – humans are instinctively drawn to the light, so use this to make your stand shine. Forget clumsy clip-on lights; Innov8 Displays offer a wide selection of lightbox displays to suit any stand, including the LEDUP Pro measuring up to 2.5m high by 6m wide.
- An Open and Welcoming Layout – while it’s tempting to pack as much into your displays for trade shows as you possibly can, to get the best value, less is more when it comes to creating a welcoming layout. Innov8 can provide multi-function elements, such as combined reception counters and info points, to minimise clutter on your stand.
- Interactive Elements and Integrated Technology – adding audio-visual elements will always make your stand more visually appealing than printed information and posters, drawing more visitors and engaging them for longer. Innov8 can integrate screens into your stand structure or provide freestanding monitor stands.
- Customer Focused Comfort – something as simple as including exhibition furniture on your stand can help to attract tired attendees by offering the chance to sit down for a while. Innov8 have a range of seating, from inflatable seats to Qube Event Furniture
- Clearly Defined Areas – by structuring your displays for trade shows, you can create distinct areas. You can cater for casual visitors with product displays and interactive elements, as well as create more private meeting pods for serious prospects who want to learn more about working with you.
- Unusual Structures and Textures – move beyond straight lines and flat panels, and you’ll create an original and unusual look that visitors will want to investigate. Innov8 offers everything from inflatable totems to curved reception desks to add visual variety to displays for trade shows.
Frequently Asked Questions About Effective Trade Show Displays
Q. What makes a trade show booth stand out?
A. A clear message, presented in an original, eye-catching way, will always stand out from the crowd at any exhibition.
Q. How can I increase traffic to my trade show booth?
A. Striking graphics, strategic use of light, an open, welcoming layout, interactive elements, customer comfort, clearly defined areas and unusual structures and textures will all help to increase traffic at a trade show.
Q. Are custom displays for trade shows worth the investment?
A. Absolutely. Trade shows are highly competitive, so you need all the help you can get to stand out from the crowd. Custom displays will deliver a great return on your investment.
Q. What is the most important element of a trade show display?
A. While there are many important elements to a trade show display, the most important is a clear message. If you don’t know what you’re trying to say, you can’t expect your customers to know either.
Get the best displays for trade shows from the exhibition experts
Follow our seven top tips, and you’ll enjoy more footfall, more engagement and more sales at every show. And there’s much more practical and proven expert advice where that came from.
Innov8 has been successfully supporting the events industry for years, and we can help you too. Talk to our team for free, friendly advice on 01733 306308 or contact us via our website.