15 Exhibition Furniture Ideas to Enhance Your Stand Design
Oct
If you’ve ever attended a busy exhibition or trade show, you’ll know that a stand needs more than just displays and information to truly attract guests. You need to make your stand as much about the destination as the information.
Visiting any exhibition can be a very long day. Naturally, people will be attracted to furnished exhibition stands, where they can take the weight off and relax for a few minutes, instead of just standing around being sold to.
But where do you start choosing the best exhibition furniture for your stand? Here are our top tips…
15 top tips for exhibition furniture design:
- Remember who the stand is for
You must always see your exhibition furniture from the perspective of the visitor. Yes, you need to keep your own promotions team comfortable with desks and seating, but the visitors are the reason you’re here at the end of the day.
- Create a welcoming first impression
If you want people to stop at your stand, you need to make them feel welcome. Don’t hide the furniture away in the back; allow passers-by to see the seating and be drawn to taking a break with you and your team.
- Look to boost dwell time
Comfortable visitors will stay longer. Providing an attractive breakout area, amongst the non-stop trawling of the other stands, and perhaps even offering refreshments, will encourage people to stay and chat with your team, increasing interactions and creating sales opportunities.
- Decide on the purpose and make it clear
Whether it’s dedicated consultation areas where people can find out more about your products, or a chilled-out space for a casual chat, you need to decide your approach and design your exhibition furniture to match, so that visitors know what to expect.
- Create zones
If your stand serves more than one purpose, serving both casual interest and more detailed enquiries, create zones to separate them. Portable meeting pods are a great way to create private spaces within a larger stand.
- Keep it flexible
Remember, your stand is there for your customers, so don’t try to force them into your way of doing things. Create flexible spaces that can be used for whatever each visitor needs, so that you can deliver a personalised service.
- Facilitate conversations
A casual, coffee shop atmosphere will help people to feel relaxed and chatty. Qube event furniture is ideal for this kind of set-up.
- Offer extras
Something as simple as a mobile phone charging station could be all it takes to make a potential customer stay long enough for you to sell to them.
- Make space for everyone
Be optimistic about the number of people you will attract. If your stand looks crowded, people will simply walk past.
- Make it scalable
Buying modular exhibition furniture, such as the Qube range, means you can adapt easily to any size of event without having to invest in a whole new setup.
- Make it portable
Like all Innov8 Displays, our exhibition furniture is designed to be lightweight and portable, yet strong and sturdy. We aim to make your exhibition furniture as easy as possible to transport and assemble.
- Keep it consistent
Always consider the overall look of your stand and make sure it has a single, simple style. Match Lumin8 Air inflatable desks, tables and stools with lightbox exhibition stands for a fully lit, uniformly branded look.
- Watch your budget
Innov8 Displays’ modular exhibition furniture is not only great value in the first place, but it is flexible, adaptable and durable, so it will continue to deliver an amazing return on investment for years to come. By buying exhibition furniture outright, you’ll never have to pay over-inflated exhibition furniture rental prices again.
- Get expert advice
The Innov8 Displays team are always happy to offer free, friendly advice to help you get the most from your exhibition, your budget and your space. There’s no such thing as a stupid question, so please feel free to call us. We want you to get great results from our exhibition equipment range.
- Trust the professionals
Innov8 Displays has helped thousands of customers to furnish hundreds of exhibition stands, so you can trust that you are in safe, experienced and expert hands.
Turn browsers into visitors into customers
Exhibition success is all about making a connection with attendees. With the right exhibition furniture, you can hugely increase your returns by encouraging casual browsers to become engaged visitors who take a break and talk with your team.
Lift your attendee engagement to a whole new level; talk to our team today about how easily and affordably Innov8 Displays exhibition furniture can work for you.