Modul8 Self-Build Display Systems (Exhibition Stands)

Modular exhibition stands are structures explicitly designed to showcase a company’s brand, products, or services at trade shows, exhibitions, or conferences. Unlike custom options, modular stands are re-usable and can reflect a brand’s identity, creating a unique and memorable presence whilst maintaining a sustainable approach. These stands can be tailored in size, materials, and design, allowing businesses to stand out and make a lasting impression in a competitive environment.

Building an exhibition stand involves a series of crucial steps:

1. Planning: Begin by defining your objectives for the event and understanding your target audience. A good plan will inform the stand’s layout, size, and style.
2. Design: Work with a designer to develop a concept that aligns with your brand’s identity. Consider graphics, lighting, interactive displays, and seating to enhance visitor engagement.
3. Material Selection: Choose high-quality materials like semi-rigid boards, aluminium, and fabric to create a durable and visually appealing structure.
4. Construction: Engage experienced professionals to bring the design to life. Construction includes assembling the stand and ensuring all elements are structurally sound and compliant with event regulations.

A good exhibition stand is both visually striking and functional. Key features include:

• Eye-catching Design: Bold colours, dynamic graphics, and unique layouts that grab attention.
• Branding: Clear, consistent use of your brand’s logo, colours, and messaging.
• Engagement: Interactive features, product demonstrations, or digital screens that encourage visitors to stop by and learn more.
• Accessibility: A well-planned layout allows visitors to navigate the space easily without overcrowding.
• Lighting: Well-placed lighting to highlight key areas of the stand and draw attention to your products or services.

The cost of building an exhibition stand in the UK can vary widely depending on factors such as size, design complexity, and materials used. A small to mid-sized stand could cost between £5,000 and £15,000, while larger, more intricate designs could exceed £30,000. The total cost includes design, materials, construction, and installation.

When budgeting for an exhibition booth, it’s essential to consider the cost of the stand itself and additional expenses such as transportation, installation, and event fees. Depending on the scale and scope of your participation, you should budget anywhere from £10,000 to £50,000 for a comprehensive exhibition presence. A defined budget ensures you have the funds to cover all aspects, from the build to marketing and staffing.

To attract visitors to your stand, you must make it as inviting and engaging as possible. Consider the following strategies:

• Use of Technology: Interactive screens, VR experiences, or product demos can captivate attendees.
• Clear Branding: Ensure your stand is instantly recognisable and showcases your brand.
• Promotions and Giveaways: To entice visitors, offer exclusive promotions, product samples, or branded freebies.
• Staff Engagement: Friendly, knowledgeable staff who actively engage with visitors are essential for drawing people in and welcoming them.
• Pre-Event Marketing: Promote your stand via social media, emails, and invitations to let attendees know where to find you.

An attractive exhibition stall stands out in a crowded space and draws people in. Here’s how you can achieve this:

• Bold Graphics and Design: To make your stand visually appealing, use vibrant colours, high-quality graphics, and a well-structured layout.
• Lighting: Incorporate dynamic lighting to highlight key areas of the stall and create an inviting atmosphere.
• Interactive Elements: To engage visitors and make the experience memorable, include touchscreens, product demonstrations, or augmented reality.
• Comfort: Offer comfortable seating or lounge areas where visitors can take a break while learning about your brand.
• Consistency: Ensure that every aspect of the stand, from signage to staff uniforms, aligns with your brand’s identity, creating a cohesive and professional image.