1. Introduction
1.1. Innov8 Displays LTD ("We", "Us", "Our") is committed to protecting and respecting your privacy.
1.2. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you interact with us, including when you visit our website (www.innov8displays.com), purchase goods or services, contact us, or otherwise engage with our business.
1.3. It also outlines your rights regarding your personal data and how you can contact us or supervisory authorities if you have a complaint.
1.4. We are the data controller responsible for your personal data collected through our services.

2. Who We Are (Data Controller)
Innov8 Displays LTD
Company Number: 11154980
Contact Telephone: 01733 306308
Contact Email (for privacy queries): info@innov8displays.com
Website: www.innov8displays.com
Registered Office: Unit 1 Helix Trade Park, Sunrise Way, Solstice Park, Amesbury, Wiltshire SP4 7EY

3. The Personal Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data: Includes first name, last name, title, company name.
Contact Data: Includes billing address, delivery address, email address, telephone numbers.

Financial Data: Includes bank account and payment card details. (Note: Payment card details are typically processed directly by our secure third-party payment processors and are not stored by us).
Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Includes information about how you use our website, products, and services.
Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Communications Data: Includes records of your correspondence or communication with us via email, phone, or post.

We do not typically collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

4. How Is Your Personal Data Collected?
We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Contact, Financial, and Transaction Data by filling in forms (on our website or otherwise), placing an order, requesting marketing, or by corresponding with us by post, phone, email or otherwise.

Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, Browse actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy [Link to Cookie Policy needed] for further details.
Third parties or publicly available sources: We may receive personal data about you from various third parties such as:

Technical Data from analytics providers (like Google Analytics).

Contact, Financial and Transaction Data from providers of technical, payment and delivery services (e.g., payment gateways, couriers).
Identity and Contact Data from publicly available sources (like Companies House).

5. How We Use Your Personal Data & Lawful Basis
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances, based on these lawful bases:

Purpose/Activity - Type of Data - Lawful Basis for Processing
To register you as a new customer - Identity, Contact - Performance of a contract with you
To process and deliver 1 your order including managing payments, fees, charges & collecting money owed - Identity, Contact, Financial, Transaction, Marketing & Comms - Performance of a contract; Necessary for our legitimate interests (to recover debts)
To manage our relationship with you (e.g., notify about changes, respond to queries) - Identity, Contact, Transaction, Marketing & Comms - Performance of a contract; Necessary to comply with a legal obligation; Legitimate interests
To send you relevant marketing communications (where you have opted-in) - Identity, Contact, Marketing & Comms, Usage - Consent; Legitimate interests (for existing customers regarding similar products/services)
To administer and protect our business and website (troubleshooting, data analysis, security) - Identity, Contact, Technical - Necessary for our legitimate interests (running business, IT services, security); Legal obligation
To use data analytics to improve our website, products/services, marketing, customer experiences - Technical, Usage - Necessary for our legitimate interests 2 (define customer types, keep website updated, business strategy)
To comply with legal or regulatory obligations - Identity, Contact, Transaction - Necessary to comply with a legal obligation

Legitimate Interest: Means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We consider and balance any potential impact on you before we process your data for our legitimate interests.
Performance of Contract: Means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Legal Obligation: Means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
Consent: Means you have given clear consent for us to process your personal data for a specific purpose. You have the right to withdraw consent at any time.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason compatible with the original purpose.

6. Disclosures of Your Personal Data
We may have to share your personal data with the parties set out below for the purposes outlined in section 5:

Service Providers: Acting as processors who provide IT and system administration services, website hosting, marketing services, etc.
Payment Processors: To securely process payments for orders.
Delivery Companies/Couriers: To deliver your orders.
Professional Advisers: Acting as processors or joint controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities: Acting as processors or joint controllers based in the UK who require reporting of processing activities in certain circumstances.

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers: We do not typically transfer your personal data outside the UK or European Economic Area (EEA). If we do need to transfer data outside the UK/EEA (e.g., if using a service provider based elsewhere), we will ensure a similar degree of protection is afforded to it by ensuring adequate safeguards are in place, such as specific contracts approved for use in the UK (e.g., UK Addendum to Standard Contractual Clauses) or ensuring the country has been deemed adequate by the UK authorities.

7. Data Security
7.1. We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.
7.2. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.
7.3. We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (like the ICO) of a breach where we are legally required to do so.

8. Data Retention
8.1. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
8.2. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for processing, and applicable legal requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
8.3. In some circumstances, you can ask us to delete your data (see Your Legal Rights below).

9. Your Legal Rights
Under UK data protection law, you have rights including:

Right of access: To ask for copies of your personal data.
Right to rectification: To ask us to rectify inaccurate or incomplete personal data.
Right to erasure: To ask us to erase your personal data in certain circumstances ('right to be forgotten').
Right to restriction of processing: To ask us to restrict the processing of your personal data in certain circumstances.
Right to object to processing: To object to processing if we are relying on a legitimate interest and in certain other circumstances (including direct marketing).
Right to data portability: To ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.

Right to withdraw consent: Where we are relying on consent to process your data, you can withdraw it at any time.

10. How to Exercise Your Rights
If you wish to exercise any of the rights set out above, please contact us at:
Email: info@innov8displays.com
Post: [Insert Trading Address]

You will not usually have to pay a fee to access your data or exercise other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

11. Cookies
Our website uses cookies to distinguish you from other users, provide functionality, and help us improve the site. For detailed information on the cookies we use and the purposes for which we use them, please see our separate Cookie Policy [Link to Cookie Policy needed].

12. Third-Party Links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

13. Changes to This Privacy Policy
We keep our privacy policy under regular review. Any changes will be posted on this page, and where appropriate, notified to you by email. Please check back frequently to see any updates or changes. This version was last updated on May 1, 2025.

14. Contact Details & Complaints
If you have any questions about this privacy policy or our privacy practices, please contact us using the details in Section 2.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk